IPHONE 16 PRO MAX STATS:
- In the December 2024 quarter, the iPhone 16 Pro Max represented 23% of total iPhone sales, down slightly from the 26% share of the iPhone 15 Pro Max in the same quarter the previous year.
- During the first weekend of pre-sales, Apple sold 9.8 million iPhone 16 Pro units and 17.1 million iPhone 16 Pro Max units. This represents a 27% drop in sales for the Pro model and a 16% drop for the Pro Max model compared to the same period last year with the iPhone 15 series.
- In China, the iPhone 16 series saw a 20% sales increase during the first three weeks following its launch, compared to the previous year’s model. The Pro and Pro Max variants combined saw a 44% increase in sales. However, overall iPhone sales in China fell by 2% year-over-year, partly due to strong competition from local brands like Huawei.
SAMSUNG S25 ULTRA SO FAR:
- As of February 28, 2025, the Samsung Galaxy S25 series has seen impressive sales in South Korea, reaching one million units in just 21 days. The S25 Ultra has emerged as the top choice, accounting for roughly 50% of these sales.
- When it comes to pre-orders, the S25 Ultra continues to dominate, making up 52% of the 1.3 million pre-orders in South Korea. This translates to around 676,000 pre-orders for the S25 Ultra, outpacing the Galaxy S25 and S25+ models.
- Samsung is aiming for 37.7 million unit sales of the S25 series in 2025, with the S25 Ultra expected to play a major role in achieving this target.
- These numbers highlight the strong market performance of the S25 Ultra, particularly in South Korea, emphasizing its widespread appeal among consumers.
As of early 2025, the global smartphone market has seen notable shifts between Apple and Samsung. In Q4 of 2024, Apple’s shipments dropped by 4.1%, reaching 76.9 million units, while Samsung’s shipments fell by 2.7%, totaling 51.7 million units.
Throughout 2024, Xiaomi emerged as a strong contender, growing its shipments by 15% to 168.6 million units.
Looking ahead, projections indicate that Apple may surpass Samsung to become the world’s largest smartphone manufacturer in 2025. This shift is expected to be driven by competitive pricing, a broad product range, and favorable economic conditions.
In conclusion, while Samsung has traditionally led in total shipments over the past decade, recent trends show a narrowing gap, with Xiaomi gaining ground and Apple potentially overtaking Samsung in global sales by 2025.
