Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since 1952, although the term “Black Friday” did not become widely recognized or used until the early 2000s. Most major retailers open very early, as early as overnight hours, and offer promotional sales. Black Friday is not an official holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday, such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers.
Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time. Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback.
In 2014, spending volume on Black Friday fell for the first time since the 2008 recession. $50.9 billion was spent during the 4-day Black Friday weekend, down 11% from the previous year. However, the U.S. economy was not in a recession.Christmas creep has been cited as a factor in the diminishing importance of Black Friday, as many retailers now spread out their promotions over the entire months of November and December rather than concentrate them on a single shopping day or weekend.
The earliest evidence of the phrase Black Friday applied to the day after Thanksgiving in a shopping context suggests that the term originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. This usage dates to at least 1961. More than twenty years later, as the phrase became more widespread, a popular explanation became that this day represented the point in the year when retailers begin to turn a profit, thus going from being “in the red” to being “in the black”.
For many years, it was common for retailers to open at 6:00 a.m., but in the late 2000s many had crept to 5:00 or 4:00. This was taken to a new extreme in 2011, when several retailers (including Target, Kohl’s, Macy’s, Best Buy, and Bealls) opened at midnight for the first time. In 2012, Walmart and several other retailers announced that they would open most of their stores at 8:00 p.m. on Thanksgiving Day, prompting calls for a walkout among some workers. In 2014, stores such as JCPenney, Best Buy, and Radio Shack opened at 5:00 PM on Thanksgiving Day while stores such as Target, Walmart, Belk, and Sears opened at 6:00 PM on Thanksgiving Day. Three states, Rhode Island, Maine, and Massachusetts, prohibit large supermarkets, big box stores, and department stores from opening on Thanksgiving, due to what critics refer to as blue laws. The Massachusetts ban on forcing employees to work on major holidays is not a religion-driven “blue law” but part of the state’s Common Day of Rest Law. A bill to allow stores to open on Thanksgiving Day was the subject of a public hearing on July 8, 2017.
There have been reports of violence occurring between shoppers on Black Friday. Since 2006, there have been 10 reported deaths and 111 injuries throughout the United States. It is common for prospective shoppers to camp out over the Thanksgiving holiday in an effort to secure a place in front of the line and thus a better chance at getting desired items. This poses a significant safety risk, such as the use of propane and generators in the most elaborate cases, and in general, the blocking of emergency access and fire lanes, causing at least one city to ban the practice. Since the start of the 21st century, there have been attempts by retailers with origins in the United States to introduce a retail “Black Friday” to other countries around the world.
Black Friday Deals by Store
Popular store chains that are offering Black Friday deals both at brick and mortar locations or online are listed below, with each of the Apple-related deals organized by product type.
Target will open its doors at 5:00 p.m. on Thursday, November 22, which is Thanksgiving Day. The store will close again at 1:00 a.m. and then reopen again on November 23 for additional Black Friday sales.
Target is offering a $250 Target gift card with the purchase of an iPhone XS or iPhone XS Max on Verizon, Sprint, or AT&T with a qualified activation plan, which will require purchasing the device using a 24-month installment plan.
Target is also offering a $150 Target gift card with the purchase of an iPhone 8, iPhone 8 Plus, or iPhone 8 on Verizon, Sprint, or AT&T with a qualified activation plan, which will require purchasing the device using a 24-month installment plan.
iPad mini 4
The iPad mini 4 will be available for $249.99 during Black Friday, a $150 discount from the regular price of $399.99.
The sixth-generation iPad will be available for $249.99, an $80 discount from the regular price of $329.99.
Target is offering the Apple Watch Series 3 GPS only models for $199.99, an $80 discount off of the regular $279.99 price.
GPS + Cellular Series 3 models will be available for $299.99, also an $80 discount off of the regular $379.99 price tag.
Online Only Deals
Online only deals are those that are only available on the internet and won’t be available in retail stores. These most often cover retailers who do not have a brick and mortar storefront.
Dell is an American multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers and related products and services. Named after its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people in the U.S. and around the world.
Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players, and electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its “build-to-order” or “configure to order” approach to manufacturing—delivering individual PCs configured to customer specifications.Dell was a pure hardware vendor for much of its existence, but with the acquisition in 2009 of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers.
What sort of gaming deals will we see?
It’s likely we will see big discounts from retailers such as Currys, Amazon, Argosand John Lewis, who tend to reduce the price of a heap of stock including console bundles, gaming accessories such as headsets and keyboards, online gaming membership such as PS Plus, gaming laptops and physical games. However, physical game discounts tend to focus more on releases from earlier in the year than the latest AAA titles.
Last year we didn’t see much in the way of Nintendo Switch discounts and bundles (as the console only launched in March), so we could be seeing an all-time low price for Nintendo Switch bundles. However, Nintendo rarely discount hardware and the best deals tend to be lightning deals which sell out in seconds.
Luckily we tend to find out about Amazon deals early. The retailer has already given us an early look at its pre-Black Friday deals, however no gaming deals have emerged yet. We will keep this page updated as soon as they start rolling.
Best Black Friday gaming deals from 2017
PS4 500GB COD WW2 (Hard Bundle) + GT Sport + Hidden Agenda (Playlink) and Turtle Beach Recon 150 Headset
Last year, Amazon offered a 500GB PlayStation 4 alongside the recently released Call of Duty World War II, GT Sport, PlayLink title Hidden Agenda and a Turtle Beach Recon 150 Headset for just £249.99 (down from £315.98). Despite the deal being a misprice, Amazon honored it anyway.
PS4 Pro with Gran Turismo Sport & Call of Duty: WWII
Currys offered some great deals on Xbox One S and PS4 Pro bundles last Black Friday. Some console bundles were less than
What we would like to see discounted
Here are a few items we would ideally like to see receive Black Friday gaming discounts:
Nintendo Switch bundles
The Nintendo Switch continues to grow in popularity since its release last year. We seen very few big discounts on Switch bundles last year as the hybrid console was still in infancy and the number of games on offer were limited.
So this Black Friday and Cyber Monday should provide the perfect opportunity to pick up a Nintendo Switch, games and accessories on discount – if Nintendo play ball.
What the expert says
We asked TechRadar deals editor Brendan Griffiths what he thinks will be the biggest gaming deals to come out of Black Friday and Cyber Monday.
“I think the deals everyone will be looking for this year will be looking at the 4K generations of consoles,” says Brendan. “Microsoft has been playing catch up with the PS4 and PS4 Pro for a long time now and Black Friday is a great chance for them to make up some ground given they bother to compete this year. The Xbox One X was simply too new last year and I don’t recall it getting any decent bundles beyond one free game on top of the £450 RRP. Things haven’t actually been much better since either. The console also sometimes drops to £400 on its own, but if you want a game or two, prices have been stuck around the £450 mark most of the year.
“Ideally, we’re keeping an eye out for a big discount on both the hardware and games bundled together for well under £400. To get our attention we really could do with seeing something like the Xbox One X, FIFA 19, Call of Duty: Black Ops 4 and Assassin’s Creed Odyssey for about £350. It’s a big discount to hope for, but Microsoft can’t keep banging on about having the most powerful console around when Sony’s PS4 Pro isn’t too far behind technically and is supported by a wealth of PS4 exclusives.
“So the PS4 Pro? Don’t quite expect anything to match last years’ console bundle with FIFA 18 for £199.99 at Currys. That ended up being a misprice (it was supposed to be a regular PS4 not the Pro). Although, to be fair Currys did end up honoring the deal to anyone that bought it in time (and complained about it being quietly canceled with no explanation). Generally, around £300 with a new game or two was the best we saw. Prices this summer though haven’t been great, plus stock has been a little thin on the ground (especially in the US), which has kept prices high. We’ve seen a few bundles with a free game like the new God of War or FIFA 19 for £350, but the Pro will be two years old in November, so it’d be great to see it bundled with a couple of new games like Spider-Manand Assassin’s Creed Odyssey maybe for £250, but £300 might be a more realistic price given this summer’s prices and the fact the Pro is going to sell like crazy anyways.
Ideally, we’re keeping an eye out for a big discount on both the hardware and games bundled together for well under £400.
“As for the regular non-4K PS4 Slimand Xbox One S, I’d expect some decent bundles for these just under £200. Microsoft seems to be phasing out the 500GB models in favour of the 1TB ones, but without a price hike. You could get one with a free game (usually a download) for around £230-£250 over summer so getting under the £200 barrier, hopefully with another game would be something to jump at if you want the Xbox One S. The PS4 Slim stopped going down in price a while back and summer saw single-game bundles generally stick at £250 (for a 500GB console too), which is about £30 more than the prices we were getting used to beforehand. Another year of top exclusives hasn’t stopped Sony dominated the scene once again though.”With parents on the march for great deals on Black Friday and Cyber Monday, the Nintendo Switch is bound to star too. Amazon Prime Day deals for the Switch were, to put it mildly, absolutely awful. Overpriced, stuffed with accessories you probably didn’t want, with the smallest of discounts possible. The Switch bundle discounts really are slow outside of Black Friday generally. The console alone is still around £280, sometimes with a free cheap game that you arguably don’t want (Lego Worlds), or one you’ve played on other formats (Rayman Legends).
RISE OF THE TOMB RAIDER:
Rise Of The Tomb Raider is now at 19.99$ at steam, and now it is predicted that Rise Of The Tomb Raider will be 9.99$ at black Friday or cyber Monday…
Black Friday gaming accessory deals
Black Friday offers deals on plenty of things that make gaming more enjoyable. For example, in 2017, GameStop offered certain Nintendo Switch accessories (like racing wheels and game protection kits) for just $6.
Gaming controllers are also a Black Friday staple. Look for controllers bundled with consoles or offered at steep discounts.
Ways to save on clothing
It might seem like the styles are always changing – and you’re right. From season to season, and year to year, retailers serve up different styles for their customers. That means you can pick up great deals on clothing, shoes and accessories at the end of each season when you shop the clearance sales. Speaking of sales, you won’t want to miss the Amazon Prime Day, Black Friday and Cyber Monday sales. Retailers like Kohl’s, Macy’s, Target and Walmart offer deep discounts on apparel for the entire family. You can find mind-blowing deals on tops, pants, dresses, sleepwear, sweaters, outerwear, purses, shoes and boots. It’s the perfect time to refresh your wardrobe and buy great gifts for the people you love.
When you’re shopping for clothing, you might be wondering whether you should invest in a high-quality piece, or just snag the amazing deal on a cheaper version. Think about how long you will want to keep the item of clothing. If it’s a trendy piece that will soon be out of style or something your child will grow out of quickly, there’s less of a need to invest in a well-made piece that will last. However, essentials and basics that you’ll wear many times for years to come may merit spending a bit more money for the quality.
Best Target Black Friday deals for 2018
• Element 55″ Smart 4K UHD TV for $199.99
Why buy it: Super-affordable 4K TV
We predicted that off-brand 4K TVs would only fall to $250 at big-box retailers like Target. However, this Element dropped even lower than we expected, making it a true doorbuster TV deal.
• Polaroid 32″ LED TV for $79.99
Why buy it: Cheapest TV we’ve seen so far
We suspected that at least one retailer would have a sub-$100 TV on Black Friday. It’s a pleasant surprise to see Target offering this smaller set at a very affordable price. Remember: Deals this good will go fast!
• Apple iPad mini 4 from $249.99
Why buy it: Beats our predictions by $25
There were rumors that Apple would provide a refresh to its iPad mini line this year, but we’re still waiting. Even without a new iPad mini, this deal on the fourth-generation model is worth checking out.
• Apple iPad 9.7″ from $249.99
Why buy it: Latest model beats our predictions by $30
We expected modest discounts for the sixth-generation iPad, but Target once again exceeded our wildest dreams. Apple deals are rare, and this one is absolutely worth grabbing; it beats our iPad predictions by $30.
• Google Home Hub for $99
Why buy it: New tech for $50 off list
This new piece of Google Home tech was only announced about a month ago. At most, we expected a slight discount on this new gadget, but you can save a whopping $50 by shopping Target’s Black Friday sale.
• Video games from $15
Why buy it: Cheaper price makes it easy to stock up
This sale makes it easy to grab select AAA video games for Xbox One, PlayStation 4, and Nintendo Switch at a fraction of their usual price. Older titles like Star Wars: Battlefront II, PlayerUnknown’s Battlegrounds and Wolfenstein II will see the deepest price cuts. However, newer titles will also be on sale for just a few dollars more.
• Apple Watch Series 3 from $199.99
Why buy it: Great price for last year’s model
With the release of the Apple Watch Series 4, we expected discounts on the Series 3 to come in the form of sitewide coupons. This deal is much better than that, and it’s an excellent outright price for still-recent Apple tech.
• Select LEGO sets for $41.99
Why buy it: 30 percent off LEGO is a solid discount
LEGO sets rarely see discounts — except around the holidays. And while there are kits to fit every price range, this Black Friday offer from Target gives you the chance to save on a few of the more expensive ones.
• Amazon 4K Fire TV Stick for $34.99
Why buy it: Unexpected 30 percent discount on the latest model
Amazon just introduced its latest Fire TV Stick, and it’s a must-have for Prime members especially. You might be tempted to order one right now, but Target’s 30 percent off discount is coming in just a few weeks. We think it’s worth the wait.
• Select sweaters from $10
Why buy it: At this price, you can stock up
Finding seasonal clothing when you need it can be difficult. Fortunately, this sweater sale offers the chance to stock up on cozy clothes for the whole family without breaking the bank.
• Amazon Echo for $69
Why buy it: Beats last Black Friday’s deal
This second-generation smarthome speaker was released last year. We saw great savings last Black Friday, but this deal beats those deals by $10. If you’ve been waiting to buy an Alexa device, this is a great chance to take the plunge.
• Google Home for $79
Why buy it: Best price we’ve seen all year
We’ve seen the Google Home bundled with massive TVs and smarthome devices several times this year. However, this is one of the only stand-alone deals we’ve seen for the smart speaker. This deal is also tied with last Black Friday’s offer.
• Fitbit Charge 3 for $119.95
Why buy it: Big discount on a brand new fitness tracker
The Fibit Charge 3 was just released a month ago, and we didn’t expect to see any discounts for this new fitness tracker. However, when shopping Target’s Black Friday Sale you can shave $30 off the retail price.
• Amazon Echo Dot for $24
Why buy it: It’s a whopping 50 percent off
This third-generation Alexa device just hit shelves in September. It’s bigger than the second generation and reportedly offers better sound than its predecessor — and Target is cutting the price in half!
• Sony PlayStation 4 1TB Spider-Man Console Bundle for $199.99
Why buy it: Excellent price for a popular bundle
The latest Spider-Man game dropped in September and has been earning pretty favorable reviews. We predicted select PS4 bundles would hit $200, but we didn’t expect them to come with the latest games.
• Apple iPhone XS with $250 Target Gift Card
Why buy it: Another huge gift card deal for the latest iPhone
Discounts on Apple’s newest iPhones are slow to appear. If you’re set on having the latest and greatest Apple tech, this $250 Target gift card makes the high price tag of the iPhone XS easier to swallow. Just keep in mind that you’ll need to activate the phone on one of the major carriers to get this deal.
Want a bigger iPhone? The iPhone XS Max is eligible for this offer as well.
• 20 percent off a future purchase with $50 order
Why buy it: Save now, save later
If you’re planning to shop Target’s Black Friday sale, odds are good that you’re going to spend at least $50. This coupon is valid for online and in-store shopping, so you can shop at your convenience.
• Buy one cosmetic gift set, get 50 percent off a second set
Why buy it: One for you, one for a gift exchange
This cosmetic BOGO is a great way to gift beauty on a budget. Whether your holiday list is on the longer side or you’ve been longing to replenish your own supplies, this deal is pretty perfect. All beauty and personal care gift sets are eligible for this offer.
• Select small kitchen appliances for $10 each
Why buy it: Basic appliances are perfectly fine sometimes
Every year we see doorbuster small appliances for around $10 that are good for most people. Choose from a toaster, waffle maker, coffee maker, rice cooker, hand mixer, slow cooker or electric grill/panini press.
• Samsung Galaxy S9 with $300 Target Gift Card
Why buy it: One of the biggest gift cards of the season
Android fans who want Samsung’s flagship smartphone can grab it with a hefty gift card this season. No prices are given, so it’s safe to assume the phone will probably be list price. And you’ll have to have a qualified activation with one of the major carriers. Still, a $300 gift card makes this deal pretty appealing.
Want a different Galaxy phone? The S9+ and the Galaxy Note9 both also qualify for this offer.
Looking for more Target Black Friday deals? Check out the whole ad here. You can also check out our full guide to shopping at Target on Black Friday below.
When is the best time to shop?
If you have a REDcard, it pays to shop the day before Thanksgiving. You won’t have access to all the deals, but you could get a head start on snagging items you’ve been eyeing, and without as much chaos.
However, if you’re not a REDcard holder (or the deals you want don’t start until later), Thanksgiving is the best day to shop Target’s sale. Overall, we tend to see more deals on Thanksgiving than Black Friday, and more offers earn our Editors’ Choice designation. In 2017, these best-of-the-best deals accounted for 63 percent of the offers we saw from Target on Thanksgiving.
What will the big doorbusters be?
Target’s ad includes a few pages of TV doorbusters in a number of sizes. In 2017, shoppers could snag a Samsung 65-inch Smart 4K set for $850, which beat our predictions. We expect mid- and lower-tier brands to feature significant TV savings, as well. Last year, a Westinghouse 55-inch Smart 4K set cost $250.
Black Friday will be a good time to pick up small kitchen items, too. Last year, Target offered products like a French press, cast-iron skillet and rice cooker for only $10. Plus, look to the big-box retailer to have some of the only LEGO discounts we’ll see during Black Friday.
Last year, the retailer took 30 percent off select sets, including Star Wars-branded kits. And gamers should keep an eye out for rare discounts on AAA titles — last year, Target knocked 50 percent off select titles, yielding many prices that were lows by $5 to $20.
What you should know before you shop
• When the sale starts: Target will kick off its sale the day before Thanksgiving. However, these early access offers are for REDcard holders only. Black Friday deals will start online on Thanksgiving morning.
• Time limitations: Doors will open at 5 pm local time on Thanksgiving, but deals will be available online before then. Doorbusters will be ready to grab when the doors open.
• In-store or online? Target will have a variety of deals available both online and in-store. Some will be available online before stores open.
• Download the app: Target tends to have offers and coupons that are exclusive to its app, so it’s a good idea to download it ahead of time. Then you can take advantage of any special promotions for Black Friday.
When the ad drops: The Target Black Friday ad is out! The retailer released it on Nov. 1.
The National Retail Federation releases figures on the sales for each Thanksgiving weekend. The Federation’s definition of “Black Friday weekend” includes Thursday, Friday, Saturday and projected spending for Sunday. The survey estimates number of shoppers, not number of people.
The length of the shopping season is not the same across all years: the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007.
|Year||Date||Survey published||Shoppers (millions)||Average spent||Total spent||Consumers polled||Margin for error|
|2014||Nov 28||Nov 30||233||$380.95||$50.9 billion||4,631||1.5%|
|2013||Nov 29||Dec 1||249||$407.02||$57.4 billion||4,864||1.7%|
|2012||Nov 23||Nov 25||247||$423.66||$59.1 billion||4,005||1.6%|
|2011||Nov 25||Nov 27||226||$398.62||$52.5 billion||3,826||1.6%|
|2010||Nov 26||Nov 28||212||$365.34||$45.0 billion||4,306||1.5%|
|2009||Nov 27||Nov 29||195||$343.31||$41.2 billion||4,985||1.4%|
|2008||Nov 28||Nov 30||172||$372.57||$41.0 billion||3,370||1.7%|
|2007||Nov 23||Nov 25||147||$347.55||$34.6 billion||2,395||1.5%|
|2006||Nov 24||Nov 26||140||$360.15||$34.4 billion||3,090||1.5%|
|2005||Nov 25||Nov 27||132||$301.81||$26.8 billion|
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